Table of Contents

Would you like to know what words to use on your website to sell more? Of course you would like to know.

But to make your content effective, in a world where there is so much message bombardment, you have to consider these three aspects in your writing:

Attractive
Interesting
Exciting

However, the sales copy must also contain tangible benefits and statistics of expected results that support the visitor's purchase decision.. Creating effective copy contains a balance of emotions and tangible benefits. Fortunately for us, there are already formulas that help us create seductive and selling texts.

1. 1 – 2 – 3 – 4

The beauty of this formula is that it focuses on the reader and what a product or service has to offer them..

Provide a description of the product or service
Detailed user benefits
Explain why the author or business is an authority
Include a clearly stated call to action

2. Regla SLAP

This is a checklist of what a sales copy needs to get into a reader.

For – Does the sales copy actually attract attention?
Look – Do readers keep reading to discover the benefits?
Action – Does the sales copy contain a compelling call to action?
Purchase – Has a sense of urgency been created by the call to action?

3. Star – Chain – Hook

This is a three-step process to create a unique sales copy. The Star of the show needs to be highlighted right at the start. Here's a compelling data string, benefits and reasons to explain how the product or service will improve the reader's life. The hook is an urgent call to action that leads to the purchase.

4. Star Story Solution – $$$

The most effective sales copy makes an emotional connection with readers. Most people make a purchase decision based on emotion. The best way to get excitement is to deliver a compelling story.

Star – This is the main character of the story, usually your reader.
History – Appeal to the reader's emotions.
Solution – Force the reader to make a purchase. How will the star of the show benefit?

5. A forest

Anything that helps retain important information is a good thing. This is a simple formula to help you remember the key components of a successful sales copy..

Aliteración – Get a positive effect with a nice pun.
Acts – Provide robust data to help readers rationalize emotional decisions.
Feedback – Include user reviews to help influence a potential customer.
Repetition – Key benefits must be repeated to drive home the main point.
Examples – Offer solutions to problems and stories that relate to the reader.
Statistics – Use specific numbers and not generalizations. Example: 300 instead of hundreds.
Three – The specifics must be repeated at least three times to be memorable enough.