These Examples of Inbound Marketing will guide you to understand how to focus your digital marketing strategy on users and how you make them feel.
What is Inbound Marketing?
He Inbound Marketing is the digital marketing strategy and sales generation Internet that most caused a stir in recent years. As it adapts to the customer buying cycle, a cycle that we all run when buying something.
To provide a clearer idea of what the Inbound Marketing then I present 5 examples. Which they are part of successful strategies that have generated great results brands. I hope will inspire you to create your own inbound marketing campaigns.
The 5 best examples of Inbound Marketing
1.- Sewickley Academy
It is a private school in Pennsylvania, U.S. You will ask yourself, What you do a school with Inbound Marketing?
Sewickley Academy led in the industry as one of the best examples of Inbound Marketing because he understood that far from making intrusive ads washelp, teach and counsel theirBuyer people.
These buyer personas are the parents of the kids who attend that school. So the content that this school offers has generated sufficient confidence in itspotential customers. Parents really are convinced to send their children to study at this school.
further, The school has an account on Pinterest and blogin publishing posts, which they are aimed at parents, ontips, help, orientation, news about education, feeding, technology and business.
In this example of Inbound Marketing you can see one of the strategies proposed by this methodology: the schoolIt provides guidance on how to choose a good school, for children, with a free download, but with a previous record in a form. Are geniuses, ¿no?
2.- Netflix
This commercial entertainment company, americana, dedicated to the transmission series and films through Streaming Multimedia, He has also done a good job inspired by the philosophy of Inbound Marketing.
If you have seen the famous series "Narcos" you will know what I mean.Netflix has partnered with "The Wall Street Journal Custom Studios" in order to create a piece of junk mail like the one called "Cocainenomics".
Cocainenomics is a combination of incredible graphics, professional reports and multimedia functions that tells the story of the cocaine business. A piece of journalism that promotes this original series by a single value content.
If you have not yet seen, and you want to see, you can clickhere. So besides seeing your advertising strategy, you can learn the story behind the Medellin cartel.
3.- American Express
OPEN Forum es el blog de American Expressthat aims to go beyond just providing content.
In addition to valuable content, This blog provides a user experience that is completely customized, and therefore, It has created an interactive community.
On this platform you can get valuable information, and original, oriented SMEs. Its structure is made to display the content that really interests the user, making her something unique forum and preference.
As you see, in this example of American Express Inbound Marketing has segmented its target audience. This is a good marketing strategy.
4.- Iberia
"I like to fly" It is called the blog of this famous airline. Only the name has unrivaled experience and stirs the emotions.
this blog, obviously specializes in travel, It provides information on aircraft and airports, but specially focuses on the concerns of users using communicationonline.
The themes of his posts are very oriented to satisfy the curiosity and needs of its customers. What you read, on your blog, related articles the best places for holidays, videos and photos of high quality, among other content.
As you can see, in this one example of Inbound Marketing showing the importance for the brand really value their users and use strategy to generate quality traffic; people who like to fly.
5.- Cliqa
Cliqa It was born as an application sending mobile recharges aimed at Latino immigrants living in the United States.
Although it is a young company with its strategy inbound marketing I managed to do was to a popularity among the Latino community in the United States for its now famous page Facebook. Where they share daily publications humor and entrepreneurship for the Latino community in the United States.
Through its blog It has been able to capture through organic positioning information of interest to your target audience. Filter your prospects through an onine chat to your website that allows you to obtain information that allows you to personally attend to its growing community.
Such was his success in just two years, what its scope and also covers live events with great personalities like Lupillo Rivera. And your brand is closely related to celebrities like Don Cheto and Facundo.
There is no doubt that await you great days Cliqa. Long live the Cliqa.
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