What is SEO?

The definition of SEO is the positioning a website blog, or Internet search engines like Google, Bing and many other important.

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This process tends to dramatically improve the visibility of a website in search results of those Web searchers.

And with the passage of time this process usually changes constantly with updates.

In addition to SEO there are other elements to make a website or blog is positioned and these are the authority and importance.

What is the authority of a domain and website?

The authority of a domain and website It is related to the popularity of any website.

Well this means is that the more popular a page, It is obtained as a result, which is more beneficial in terms of the information it contains for users.

For this is an element that the internet search engines need content information is very useful to the user.

The importance, It is when there is a relationship between a web site and search results given.

For any bike search tends to be based on some on-site elements to determine it.

SEO is divided into two parts:

El THIS On-site, It is primarily responsible for the importance, because this is used to check the website or blog is optimized.

In order that search engines take into account the content information.

further, in On-site SEO optimization keywords are included, the duration of the load website.

Experience the user has with this website and optimization of codes and formats addresses from websites or blogs.

El SEO Off-site, It is responsible for the external elements to the website or blog. As they are:

• The number and effectiveness of the links on your page that are present in third party web users.
• If the website also uses social networks
• If there are local media that take into account, for example in a magazine
• The authority is having this website
• And the performance of such website in major Internet search engines.

This is something that many people do not take into account, but it is very important then they must do to improve everything related to your website or blog inside and outside.

The recommendations of the internet search engines

Black Hat SEO:

This is to improve the position of a website in search results engines internet.

Through the use of techniques that are unethical and often do not comply with the regulations or rules of these search engines.

A clear example of Black Hat SEO is spam. Although this in a very short time span may be beneficial because the person can see how their website is viraliza.

He gets many visits and what it does in the end is generating a lot of traffic on the website.

This in the long run brings many consequences, one of which is that detracts from your site the value it had before.

White Hat SEO:

He White Hat SEO It is responsible for improving the position of a web page using techniques that are ethical, correct, They operate and comply with all guidelines of any internet search engine.

As this allows them to techniques seeking to implement a website or blog it is more important for Internet search engines with the aim of providing the content that benefits them users who read.

What is SEO Digital Marketing?

Companies that perform their activities in any sector of the economy, consider hiring the digital marketing services a agency.

Or a particular person to maximize these benefits in the market. As this is a way that its services or products arrive in a massive way societies.

And these are interested in purchasing any service you are providing a product or promote these companies and this would mean that sales will increase greatly.

One way to obtain this benefit is through enter the ranking of the top results in any internet search engines.

In addition to digital marketing has to implement different strategies so that the company can see the results.

And ensure that it has a good position in a short period of time. These companies do thanks to digital transformation, so these companies decide not to be outdone.

This will need to meet a number of requirements to optimize website or blog of a company.

How to improve the content you post, increase the positive experience of readers who like your posts and make this website or blog it matters, authority.

Y Google have no problem to position in search results.

In order to overcome the expectations of any company in digital marketing need to work together with SEO.

To achieve excellent communication strategies that increase, for social networks. achieves the correct positioning of a website or blog. Taking into account paid ads from other advertising media.

For all these strategies tend to complement for a company to obtain the expected results.

When and digital marketing strategies have been chosen is the time to carry them out in practice.

One of the main strategies that a company should do is to achieve greater online visibility.

That is a good position in search results engines internet.

And this will require marketing strategies enabled content.

It is also important to ask the following questions:

• Where the target audience is located?
• What electronic equipment used?
• What interests him?
• What needs does?
• How can our company help?

All these ask should consider to guide the best marketing strategy and make a business is popular with society, is relevant and achieve their positioning online.

Difference between SEO and SEM

Within the digital marketing there are major differences between organic positioning of a website.

It is known as SEO and managing links promoted by search engines, known as the SEM.

SEM, for its acronym in English Seach Engine Marketing and means Marketing in Search Engines.

Well this means that the SEM, It is promoting a website or blog through the use of paid ads through applications such as Google AdWords o Bing Ads.

Also this type of advertising works in other applications and social media.

Where they pay by the clicks that users make payments where these ads appear.

These strategies do advertising with the aim of giving greater visibility to the website or blog.

SEO, general characteristics

• The number of keywords is limited.
• You pay for the work optimization ie a person or a company.
• The results can be seen in the medium or long term
• It is very flexible when making changes.
• Clicks rate is very low when the website or blog is not positioned at the top of search results
• Web content you need to be very original, extensive quality and has importance among users.
• Does not guarantee that your website appear in the top search results.
• There are no major changes in the positions of search results
• It is very difficult to measure and over time this is becoming more impossible to visualize ever.

SEM, general characteristics

• The number of keywords is unlimited
• It pays for visits and campaigns carried out
• The results are available immediately and can prevail as long as the person wants
• It is very flexible to make the changes required.
• Clicks rate is quite high in the first four places of the internet search results.
• The content has to be imported and must have a somewhat commercial focus so that they can earn income.
• You may show up in the top results in engines Internet search engines.
• Changes can be very consistent in terms of the positions of search results
• It is easier to monitor a website or blog.

What is SEO?

The SEO is for your site to be displayed among different users worldwide and Internet search engines.

Although the latter can not see the pages as do people.

This is very important to position a website or blog page to the top of search results.

And because SEO enables the pages have authority and relevance among users it allows them to decide Adema users if this is of great benefit to them.

SEO is a strategy being widely used in recent years and users can visit your website and generate a very good organic traffic which makes you generate enough income.

Internet positioning

Internet positioning is a series of actions taken in order to improve the position of a website in Internet search results.

And it is necessary that these web pages or blog count on SEO.

As this provides a variety of web content optimization of each web portal in order to make them more important.

And that results be of great validity among users.

How does SEO works?

SEO works by two great elements or factors, these are:

Tracking a website

Any Internet search engine has about bots.

Which they are in charge of tracking each website through links.

That is why every person working on a website or blog must make a good structural design links.

as these bots, They have the main feature of which a link mobilize another when they browse the contents of a web site.

These are responsible for collecting any data or information for later proportional to their internet servers.

This tracking process starts from Crawls web addresses that have already been done before.

It is important to note that bots like to visit more web pages or new blog, and it is these same people who have a kind of autonomy to choose which website will visit.

indexation

When a bots You have successfully tracked down a web page or blog and has recorded important data.

On them these pages are included in a kind of index. Where its content is ordered, these have the authority between users and their importance.

These bots They are more updated and for a website or blog can be in these indexes is necessary to look at other important aspects such as the date when published.

If these photographs have, some videos or some animation, among other formats that are important, among others.

And of course these prioritized each web content.

By last, When the website or blog is properly indexed or tracked, the time comes when the algorithm starts work.

These algorithms meet a set of computerized procedures and decide that web pages must appear in the first or after internet search results.

When a user performs a search any internet search engine these revised indices and then decide which website is more relevant than another.