Description
Who is this Google Analytics course for?
- If you are a beginner or do not know Google Analytics this course is for you
- This course is for anyone looking for a Step-by-Step Guide to Google Analytics
- If you are in charge of digital marketing for your company and you require statistics for your website, in this course you will learn how to create professional reports.
How does it work?
This Google Analytics course is 100% practical and consists of 7 video modules. Which you can check the times you want.
Access to these videos is through our Education Web platform. Which you can check from your PC and Smartphone.
You also have access to a Virtual room where you can answer all your questions about Google Analytics.
What will you learn?
- What is Google Analytics and what is it for?
- Install the Google Analytics code on your website
- Access your Google Analytics statistics
- Set up statistics based on your goals
- Generate custom reports
- Interpret the data in your reports
- Link Google Analytics with Google Adwords
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What is Google Analytics?
Google Analytics is the system that websites use to analyze and measure the visits they have every day. We will explain the way it is installed in this course. The information you provide is vital to better understand your visitors. Where does he visit you from?? How they get to your website? Which pages are the most visited? How long they last on each page? These are some of the data that you can discover in the Google Analytics Interface.
Why should I use Google Analytics?
Knowing the statistics of your visitors will allow you:
- Know what audience you are addressing
- What content your readers like the most
- Where your visitors arrive and where they leave
- How many visits do you have per month, a week and daily
- Know with what type of device they are visiting you
